The basic concept of the signage design was inspired by the previously designed visual identity based on 650 direct hits of various weaponry that the Water Tower endured during the Homeland War. Our idea was to metaphorically transform those hits into circles that form a symbol representing the Unity of the Croatian people.
The formation of a grid system was inspired by the circles from the visual identity and was the starting point for creating this wayfinding and signalization system. Each sign has a default grid within which directions of movement are displayed. Grids/circles are perforations in the material, while textual information and pictograms are directly printed on the surface. When moving past the signs, the holes (circles) on the surface create a three-dimensional feeling that visually divides two layers of information: functional and the grid (visual identity).
For wayfinding purposes, a unique set of pictograms was designed; it structurally rests on the visual identity font.
There are several viewpoints at the top of the water tower; each view is accompanied by a designed map of the area with landmarks. A large ring follows the entire diameter of the water tower and holds 6989 names of donors who helped in the realization of this project.
Collaborator
Ana Bodrožić
Exhibition design
Vanja Ilić
Client
Vukovarski vodotoranj
- Simbol hrvatskog zajedništva d.o.o
Photography
Luce Storić
Vukovarski vodotoranj (archives)
Year
2020
