KRUV

visual identity

KRUV

visual identity

Visual identity for KRUV — Artisan Bakery. The design for the artisan bakery "Kruv" is based on a rudimentary story about bread. It started with two loaves that, when divided, broke into letter forms. On a subliminal level, certain letter marks can also evoke an ear of wheat. The concept is as basic as the name of the brand itself, which originates from the dialect of the Dalmatian region where bread is softly called "Kruv."

Collaborator
Bruno Dubravec

Clinet
Lago Grigio 


Year
2023