Visual identity for the 70th anniversary of Ruđer Bošković Institute. The typographic solution of the logo within which the initial letter "R" is creatively replaced by the rotating number "70". In this way, the logo simultaneously communicates the anniversary and the very name of the Institute. The result is a dual function to the number 70, the numerological mark becomes a letter in the service of the readability of the logo, like a metaphor for the mission of the Institute - "scientific research turns into a contribution to the economy." The logo is visually legible and clear as a model of scientific purity and excellence, making it applicable to a variety of graphic materials. The color system is based on the visual identity of IRB.

Year
2020

Client
Ruđer Bošković Institute