GroFit! is a small fitness establishment in Zagreb city led by personal trainer Matija Grofelnik. The concept was conceived and inspired by the photograph of count Erdody, who was a passionate hunter and sportsman, who lived near Zagreb. On the photo count Erdody is caught in a still shot jumping over the bench. In Croatian Grof means Count. Famous photograph is a permanent exhibit in the Zagreb Museum of Arts and Crafts.

Year
2019

Client
Matija Grofelnik