The Split Animal Protection Foundation is a non-profit organisation whose goal is protection and care for abandoned and endangered pets, mainly dogs and cats in the area of town of Split and its surroundings.
The Bestie project included naming and complete branding. The Split Animal Protection Foundation works with the goals of caring for, protecting the rights and promoting abandoned, neglected or abused animals. Our goal for the new "naming" was to work in English and in Dalmatian dialect. In English, the word Bestie is used as an abbreviated name for a best friend. In the Dalmatian dialect, the collective name for animals is “beštije”. We solved the problem of the diacritics of the letter “š” by intervening in the diacritical sign itself, turning it into a symbol of the heart. That intervention gave the name two ways of reading. The very approach to graphic design came out of the effort to obtain a playful and modular sign from refined forms.
Zaklada za zaštitu životinja Split